About Jo, the founder & creator of Greenfinch Naturals products

Jo designs & creates all the Greenfinch Naturals products. Jo initially started soap making because she needed something to help sort out her own very dry and very itchy skin. She just couldn’t find the right products – so she made her own. Since using her products itchy dry skin is a thing of the past!

Jo has been an environmental campaigner since she was 14 years old. Everything in her Greenfinch Naturals range of body care is small batch ethically handmade, vegan, not tested on animals and of course totally ace for your skin.

Lifelong Campaigner Against Animal Testing

The strength of feeling against this unscientific and cruel practice has not diminished over the years, which means that it is safe to say that Fighting Animal Testing is not just a Greenfinch Naturals position and policy, but is a lifetime goal and the core value of our business.

European Safety Standards

All Greenfinch Naturals body care products have Cosmetic Product Safety Reports (certification) as required by Regulation 1223/2009 EU law. No animal testing on any of our products OR ingredients.

Fair Trade and Ethical Products

As well as the handmade Greenfinch Naturals body care range – we also stock Fair Trade and ethically sourced products. We are fortunate to have amazing production partners who share our vision for distinctive, ethical products with wide appeal.

Ethical Considerations when Buying

  • Workers rights – unions, collective bargaining, health and safety, freedom to leave, fair pay, working hours, discrimination, no child labour.
  • Environment – organic, sustainability, endangered species, production emissions onto land and water, use of resources to process ingredients, no Genetic Modification…
  • Animal protection – No animal testing of ingredients. Vegetarian ingredients only.
  • Transport – The distance ingredients travel, minimum air freight, packaging materials used.